The other day in the midst of the heat I stopped by a local CVS pharmacy and bought a bottle of Honest Tea to quench my thirst. The very same innocuous looking bottle you now see to the right of this text. When I had occasion to touch it's bottom, imagine my surprise when I discovered that there wasn't one. The entire thing below the label is nothing but a thin loop of space creating the illusion (and very effectively, I might add) that the bottle is a normal top to bottom container when, in fact, it's quite hollow for quite a distance from the bottom up to and past some of the base of the label.
The label contains the phrase "Just a tad sweet". They might consider adding to it, "Just a tad honest," too!
Thursday, July 29, 2010
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